By Steven Nash
The Oxnard Performing Arts & Convention Center (PACC) is a wonderful community asset. However, it could be much better. Its new executive director, Chelsea Reynolds, previously worked as a performing arts specialist with the Maryland-National Park and Planning Commission. Under Ms. Reynolds’ direction, the PACC increased its social media presence, launched a new website and connected to print and broadcast media. Ms. Reynolds is reaching out to promoters, which is putting the Oxnard PACC on the radar for a variety of touring acts. But it may not be enough.
The PACC opened in 1968. In addition to the main auditorium, it has two banquet rooms, five classrooms, outdoor stages and an attached youth center. The facility, which ideally would be self-sustaining, has long required subsidies from Oxnard’s general fund. The city’s contribution was $11.1 million from fiscal year 2003-04 through last summer. On top of that, Oxnard in June 2016 paid $2.8 million to erase accumulated fund deficits. The ongoing tab from the general fund is about $900,000 a year. That’s more than half of the center’s $1.5 million budget.
Nonprofit groups now pay half the rental rates commercial entities do. A worksheet provided to the board of directors showed more than $131,000 in rental fees were subsidized for nonprofits in the last fiscal year. Schools get space for free. Revenue from all rentals for the year totaled $585,655. The executive director told the board she is looking at putting a cap on the number of subsidized nonprofits. She also has started reserving dates — weekends, holidays — for potential commercial customers.
I believe we can and should diversify the PACC’s mission and make it a true visual and performing arts center. The City should ask for something in return for its $900,000 a year subsidy. That something is physical space for the following. First, a multimedia studio to accommodate PEG (that’s Public, Educational and Government) programming could be carved out of the 5 classrooms. Perhaps a new structure could be built and paid for out of the over $2 million in PEG fees the City has available to fund such ventures. Certainly Measure O money (the ½ cent sales tax initiative to enhance city services) might also be utilized. A head end connection to the local cable franchise would allow real time broadcasting of PACC events which cannot occur presently. A studio would allow for the training of residents to produce their own content which could then be shown on the public access channel. Opportunities for collaboration with the City and local school districts would provide incredible opportunities for young and old alike.
Second, a satellite senior center, focused on the arts and perhaps partnered with a child care facility, would allow seniors access to both volunteer and participate in opportunities at the PACC. Bringing the arts to the community should be a high priority of the PACC and its Board of Directors. Observing the arts is fine but participation in the many forms of art leads to human growth and the fulfillment of human potential, at any age!
These are just two examples of numerous ways to fully utilize this wonderful asset. The PACC can someday be connected to the downtown and its museums and theatres by a future vision expressed by the Oxnard Community Planning Group we call the Paseo Cultural. More on that later.
I hope this leads to further discussion of the immense potential represented by our Performing Arts and Convention Center.
Oxnard Performing Arts & Convention Center
800 Hobson Way, Oxnard, CA 93030